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Pay Per Inclusion Search Engine
People
often get confused between PPC and PPI programs. PPI stands for Pay per
Inclusion, whereas PPC stands for Pay per Click. One leading PPI search
engine is Inktomi. You can subscribe to Ink by going to
positiontechnologies.com. At this time the first URL costs $39 and $25 for
subsequent URLs (anandsoft.com is not associated with positiontech or
Inktomi). Here, you pay for including your URL into the search
engine. Usually, the inclusion is time limited, and you need to renew the account
every year. Another widely used PPI is mamma.com. PPI is not performance
based, in the sense that being included in a search index through PPI does not guarantee visitors
to your website. It merely ensures that your web page is included in the
search database. However, PPI engines crawl the paid web pages more
regularly. This gives room for optimizing the web page so that the
web page shows up on the top of search results.
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