|PPC Search Engine
stands for Pay Per Click. Recently, many search engines are offering PPC
programs. The bids usually starts from 5 cents. Some important PPC search
- Google started PPC through adwords program. Minimum bid is 5 cents.
These ads are displays on the right side of the search results. Note that
the search results are not influenced by the adwords, and remain merit
- Overture was an early entrant to PPC. Recently, Overture has increased
the minimum PPC bit to 10 cents. Overture closely competes with Google
adwords in PPC search results.
- This is another PPC search engine that offers bid amounts as small as 1
cent. However, it is claimed that Overture and Google adwords offer better
conversion rates compared to FindWhat.com.
important PPC are espotting (UK), and Overture UK.
decision to go in for PPC advertising should be based on the return on
investment, and this factor varies from business to business. The cost of
acquiring a customer needs to be studied before going in for PPC