As the name aptly implies, "Adsense" makes on-line advertising a
viable solution in promoting goods and services to a broad variety of
advertisers and publishers. There have been several advertising and
publishing programs that are catering to smaller segments of advertisers
and publishers. Most of these programs never achieved sufficient level of
trust from Internet community due to various reasons including the
- The advertisements consist of
flashy banners, un-edited content.
- Pop-ups annoying the users
surfing the web site.
- Unable to provide context
associated with many of these advertisements.
difficulty in getting the appropriate CTR (Click Through Ratio) to justify
ROI (Return On Investment). Only very few advertising companies such as
Overture, Espotting, FindWhat, etc. have succeeded in getting advertiser
confidence. However, these advertising companies have been using only
small amount of available advertising space on the Internet. A global, yet
reliable solution for advertising on billions of pages being viewed by
Internet users every month is still to come.
addresses several of the above issues:
1. Textual matter: Advertisements served by Google consist of only textual
matter. Pictures and flashy banners are not accepted by Google Adwords (Adwords
is the term given by Google to the ads published, note the term
"words"). This has taken away the major irritant for the
Internet user community.
2. Context sensitive: The advertisements served are context sensitive. An
website user is more inclined towards reading and visiting a site given in
such an ad. As a result, publishers get better CTR, and the advertisers
get better ROI.
3. Broad-based: It is relatively easy for any web site that specializes in
any product or service area to get accepted by Google Adsense program. One
can apply for Adsense by going to www.google.com/adsense. This has made
even the small publishers to be part of a global, yet reliable advertising
4. It is relatively easy for advertisers to advertise on Google Adwords.
There is no minimum payment required, nor any initial deposit. You will
only pay for the number of clicks. One can apply for Adwords by going to
Adsense is still
in the process of evolution. As of this writing, it is not possible for
publishers to register with Adsense that do not have English language as
the medium. In other words, only English language web sites are accepted
into the Adsense program. There is no clear way of determining whether a
web site is eligible for participating in Adsense. Several publishers
reported that their web sites were rejected by Adsense for no specific
may emulate the Google Adsense, and we can expect similar programs in the
future from other reputed advertising companies.
Adwords, and Adsense are trademarks of Google Inc., and duly acknowledged.
article represents the opinions of the author and www.anandsoft.com
assumes no responsibility to the correctness or completeness of the same.